Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
What are the benefits of social media marketing for my company?
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
How can a marketer or marketing team sustainably create content and with ROI in mind?
Strategy and structure.Without these, you'll lose steam after awhile and never see results. So, resist the urge to sprint out of the gate and create content haphazardly. Pause enough to plan and be strategic, set your goals, learn what will actually attract the right buyer, and then start producing content. I promise you'll run faster and longer if you plan first.
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